Renowned fashion designer and filmmaker, Manish Malhotra has expressed his love for Kashmiri embroidery.

Sharing insights into the inspiration behind his merchandise with which he has brought a touch of glamour to coffee culture in collaboration with Starbucks India, introducing a limited-edition drinkware collection, the founder of the eponymous label, Manish Malhotra, emphasised his love for timeless elegance and drawing from Kashmiri embroidery.

The collection of Malhotra, 57, who has been deeply entrenched in the twin worlds of fashion and film for the past three decades and styled and designed for more than thousands of movies and won numerous awards, showcases a luxurious blend of traditional craftsmanship and contemporary style, featuring intricate floral motifs in a colour palette ranging from charcoal black to regal gold.

Informing about the use of Kashmiri motifs in the limited-edition Starbucks collection, Starbucks India posted on X: “A signature of the Manish Malhotra brand, the intricate designs used in our limited-edition collection, beautifully capture the Kashmiri motifs which are inspired by the region’s rich cultural heritage. You too can now own a piece of this art, exclusively available across all Starbucks stores in India #ManishMalhotraStarbucks.”

The limited-edition collection of drinkware features exquisite Kashmiri motifs inspired by centuries-old craftsmanship and the rich cultural heritage of Kashmir.

Malhotra, who is known for redefining and modernising how actors look in Indian films and reviving some of the country’s forgotten crafts, chose Kashmir for its significance, seamlessly integrating the region’s beauty, and craftsmanship into everyday moments.