How Brand Kashmir Protects and Promotes Kashmiri Arts
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Introduction
Brand Kashmir is determined to be recognized as the world over standard of genuine Kashmiri handiwork. With a passion for sophistication and cultural legacy, we strive towards upholding the tradition of Kashmiri art for posterity. We provide a platform that acts as a gateway— linking enthusiasm globally with the luxurious, elaborate elegance of Kashmir artistry.
Brand Kashmir aims at becoming the world standard of originality and purity of aromatic beauty that is inherent in the literal handiwork of the kashmiri craftsmen. As always with an urge towards sophistication and concern for preserving the cultural heritage at its best, we work towards preserving the tradition of Kashmiri art for the future generations. We own a stage that in effect serves as a portal – connecting passion across the world with the grand opulent of Kashmir craftsmanship.
In this blog post, we will be learning about how Brand Kashmir is trying tirelessly to preserve and promote the arts & crafts industry in Kashmir.
Here we need to focus on the usage of sustainable practices, expanding our outreach to people around the world:
We all need to continue to preserve this incredible heritage and get more people to know about it. Explore our approaches, initiatives, and the impact we’re making in depicting the true and rich essence of Kashmiri artisanship.
Role of Craftsmanship in Making of Historical and Cultural
Identity of Kashmir
The art of Kashmir is as old as history of the valley covering weaves, craftsmanship and innovation. Kashmiri art has always been very popular due to the complicated patterns incorporated in the products as well as the quality of crafts that is often royal.
The historical period that this art belongs to witnessed the common practice of the region receiving influence from other artistic cultures due to its location along the Silk Road.
Kashmir has a tradition which can be traced back to centuries and over this time, the artisans have been able to develop their skills into masterpieces that are not only ornaments but also symbols of the history and culture of Kashmir.
At the same, some of them are the followings which are specific or has its unique features of Kashmiri arts:
1. Pashmina Shawls:
Kashmir has always associated the pashmina shawls with the feeling of soft touch and warmth and these are actually made from the Himalayan goat wool.
2. Papier-Mâché:
This craft entails the embellishment of objects made from paper pulp and that these objects are drenched in bright and fancy colors.
3. Walnut Wood Carving:
Kashmir is well known for its high-quality walnut wood that is known for its excellent grain and strength. Artists apply elaborate designs and patterns to such pieces of wood and turn them into functional items, and works of art including the furniture, panels and other architectural accessories.
Brand Kashmir’s Mission
Purpose of the company and its principles
The goal of Brand Kashmir is to promote Kashmiri arts and crafts on the global stage as epitome of Kashmiri talent, so that people of all ages can continue to enjoy the rich heritage of Kashmiri arts.
It is our mission and passion to not only make these beautiful forms of art available to a wider audience overseas, but to create a resource where people who appreciate beauty, culture and the genuine can see the best examples of Kashmiri craftsmanship.
1. Authenticity:
Each item that Brand Kashmir sells is testimony of classical work. commitment to the originality will ensure that each of our customers gets products of the true representation of the art of Kashmir.
2. Elegance:
It is the correctness and harmony of the manifestations of identity, inherent in the high-class products of the oriental crafts.
Be it the soft and light fabrics of pashmina shawls, warm and thick carpets woven with pure wool or the intricately carved walnut wood furniture, everything reflects this essence.
3. Cultural Heritage:
It is the correctness and harmony of the manifestations of identity, inherent in the high-class products of the oriental crafts.
Be it the soft and light fabrics of pashmina shawls, warm and thick carpets woven with pure wool or the intricately carved walnut wood furniture, everything reflects this essence.
Expanding Global Reach
E-commerce Platform:
Consumers can support Kashmiri artisans by purchasing products from stores that prioritise ethical practises. By choosing authentic, handmade products from artisans or fair trade organisations, they are making a positive contribution.
To ensure the survival of these artisans by paying them a fair wage for their work, buyers should prioritise quality over price and not opt for cheaper, factory-made products.
Partnerships and Collaborations:
There is a need to establish strategic partnerships with international retailers, museums, and cultural institutions for marketing and selling Kashmiri crafts.
Marketing and Branding:
Employing the use of various forms of online advertising and social media promotions and collaborating with the right influencers to spread word on the beauty and potential of the Kashmiri arts around the world.
Exhibitions and Trade Shows:
Marketing itself through attending social art fairs, crafts exhibitions, trade shows to directly sell to its potential consumers as well as retailers.
Vision for the Future of Brand Kashmir and Its Impact on Kashmiri Arts
Brand Kashmir particularly seeks to see a time when the cultural practices of the people of Kashmir will be appreciated all over the world and, as a result, the cultural production and distribution will continue to support those involved in the craft.
We aspire to be the cornerstone of the art in the global luxury market for handmade products, recognized for their passion for genuineness and skill, the importance of product quality, and preservation of traditions and culture.
As we widen our audience here in the Middle East and around the world, our aim is to raise awareness on the beauty of the original Kashmir artisans, and do our part in helping the economy grow and the community get a better reputation.
Conclusion :
Brand Kashmir is committed to the conservation and dissemination of the diverse culture of the Kashmir Valley particularly in the context of artistic endeavour.
We are working on all fronts to achieve the kind of validity of these ageless customs, which will make them serve generations to come. Whether it is the incorporation of various contemporary and advanced electronic marketplaces or the development of effective international linkages and
Lastly, our policy towards environmentally friendly working and the utilization of recycled products show respect to the earth and the craftsmen who bring these creations to life.
With the help of such activities as artisan training projects, digital stories, and even collections, which are created by artisans together with organizations, these people and their great experience are being supported, restored, and developed.
For More Information regarding this Blog Please feel free to contact us .